An in-game store will sell t-shirts, hoodies, phone accessories and other merch featuring the game’s characters. The first integration is with Peridot, a new AR virtual-pets game launched by Pokémon Go creator Niantic. We want to change that,” explained Amazon. “Most shopping in virtual worlds is currently limited to purchases of virtual currency and in-game digital items, with no easy path to purchase physical products. What is it? Essentially it extends Amazon’s shopping platform into games, virtual worlds and mobile apps, enabling their players or users to buy physical items without having to go to an external website.
Amazon has launched its latest online shopping initiative, and given the company’s recent focus on music merch, we think Amazon Anywhere could be very interesting for the music industry.
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